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Franchisers

A Franchise is an organisation utilising a business idea belonging to another. The Franchise owner will pay the owner (of the business idea) money to use their business idea.

The person selling the idea is known as the Franchisor and the person purchasing the right to use the business idea (and/or trade under the name of another organisation) is known as the Franchisee.

A good Franchise example is McDonalds; a business that will allow others to use their trading name for a fee/share of the profit. The contract stipulates that the business owner must use McDonald’s shop fittings, equipment and food products. As McDonalds is an international brand, familiar to many throughout the world, McDonalds Franchisees do not have to build their reputation, unlike a non franchise new business.

However a Franchisee will not have the decision making power of a non franchise business. The Franchisor will want to protect their reputation and will therefore stipulate terms and conditions within which the Franchisee must operate. Furthermore just as the Franchisee will benefit from the Franchisor’s (business idea’s) good reputation, any decline in the Franchisor’s reputation will be detrimental to the Franchisee and the Franchisee’s business.