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An essential part of leadership or management is to influence the people you manage so that they do what you want them to do. The influence of a leader will depend on a variety of factors including their personality and of those around them. For the purposes of this article we will refer to the people that the leader is managing or leading as followers. The influence of a leader over his followers is often referred to as power. Below we will explore the different types of power a leader may have.
This type of influence is created when the leader is able to offer a reward to his followers for completing tasks/behaving in a certain manner. Rewards in the workplace can take a variety of forms from chocolates, gift vouchers and holidays to promotions, commission and pay rises. This reward will only be effective if ;
Firstly - the reward appeals to the followers. As you are aware there is no point offering chocolate as a reward to somebody that likes crisps. This is because they will not view chocolate as a reward, so there is no incentive to complete the task.
Secondly – the followers have to believe that the leader will give them (or arrange for them to receive) the reward promised once the task is completed by them.
Thirdly – the reward should be proportionate to the task the follower has to complete. For example it would be disproportionate to reward an employee with a promotion for making a cup of tea. Similarly a follower would feel undervalued, if rewarded with a £5 gift voucher after they spent six months doing their managers job without a pay rise.
This type of power needs to be used carefully to prevent followers becoming accustomed to rewards and refusing to complete routine tasks without a reward. Generally rewards should not be offered, to follower employees to complete duties which are a normal part of their role. This is because as an employee they are under a contractual obligation to complete these tasks and they are already rewarded for this through their salary.
The other reason why rewards should be offered carefully, is that frequent use can reduce the impact or influence that offering a reward initially had on the follower. Followers will soon tire of the reward especially if the reward is small for example chocolates or flowers.
This is the opposite of reward power because this power is based on the leader having control over what happens if followers do not act as required. If followers do not undertake the action required, the leader will impose a penalty. Penalties take a variety of forms including withdrawal of privileges, job losses, verbal abuse, and delayed or loss of promotion. In all cases the leader will need to choose the penalty carefully to prevent breaking the law or being the subject of an employment tribunal.
Coercive power requires followers to believe that the leader has the ability to impose the stated penalty. Also the penalty has to be something that the followers do not want to have imposed on them. For example a penalty results in coffee being banned is unlikely to influence a tea drinker.
Finally (just as the reward in reward power should be proportional to the action taken by the follower), the penalty should be proportionate to the action not completed by the follower. For example it would be disproportionate to fire an employee follower the first time they do not return from their lunch break at the stated time. Similarly it is disproportionate to reduce the wages of an employee follower that hasn't completed their duties over a six month period by £20 when their monthly pay is £1000.
Coercive powers should be used carefully; overuse can lead to unhappy employee followers. Unhappy followers can be negative or unmotivated, they may resign or adopt a “work to rule” attitude. Work to rule is where employees refuse to undertake any duties (or adopt working practices) that are not stated in their contract.
This is the power that a leader has when the followers believe that the leader has “a right” to instruct them and that they have an obligation to follow instructions. Sometimes legitimacy power is created by the leader’s job title (such as captain, doctor, or area manager), combined with the follower’s belief that the job title gives the leader the right to give them orders.
This is created when the followers believe that the leader possess qualities that they admire and would like to possess. The followers identify with their leader and attempt to copy their leader. As referent power is dependant on how the follower views the personality of their leader, a leader will not have referent power over every follower they lead. Some leaders will have referent power over just a few, whilst others such as Gandhi have lead millions through their personality and charisma.
As the title suggests a leader has expert power when the followers believe that the leader has “expert” knowledge or skills that are relevant to the job or tasks they have to complete. Often an experienced member of the team or staff in an organisation, can have expert power even though they are not a supervisor or manager.
As can be seen each of the powers is created by the followers belief, if the follower does not hold the requisite belief than then the leader is not able to influence them.
- Reward power needs follower to believe leader will reward them.
- Coercive power needs follower to believe leader will punish them.
- Legitimate power needs follower to believe leader has right to instruct them.
- Referent power need follower to believe leader has desirable qualities.
- Expert power need follower to believe leader is an expert.
Whether the follower’s beliefs are correct is irrelevant, the beliefs alone will determine the type of power, a leader has over the follower.
Each of the leadership powers can be used by themselves or combined so that the leader has maximum influence. The leader will therefore need to think carefully about which power to use.
The use of one power could lead to a decrease in another for example coercive power (which necessitates the use of punishment) may decrease the leaders referent power , if it causes the followers to belief that the leader has qualities that aren’t admirable.