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This is the opposite of reward power because this power is based on the leader having control over what happens if followers do not act as required. If followers do not undertake the action required, the leader will impose a penalty. Penalties take a variety of forms including withdrawal of priviledges, job losses, verbal abuse, and delayed or loss of promotion.
In all cases the leader will need to choose the penalty carefully to prevent breaking the law or being the subject of an employment tribunal.
Coercive Power